Social media roaring ahead in 2013

Aug 7, 2013
1 minute read

By Katie Kosaya

Here’s a 4-minute long update on social media trends and statistics from Erik Qualman, author of Socialnomics, and Hult International Business School. A few key takeaways:

  • Social media has become the No. 1 activity on the web
  • 92% of children under age of 2 have a “digital shadow”
  • 54% of people on Twitter recommend products in their tweets
  • 90% of consumers trust peer recommendations; only 14% trust advertisements
  • 93% of marketers use social media for business

Is your business on social media? Do you know what people are saying online about your brand? One thing for sure: Whether or not YOU are engaged, YOUR CUSTOMERS almost certainly are.

P.S. Guess how I found this video today? Via Twitter!

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