Jun 11, 2013
Are those QR codes effective, or not?
QR codes, those scrambled-egg bar codes that appear on advertisements or packaging for smart phone users to scan and see a web page, are getting the heave-ho by many marketers. As they take up valuable real estate in an ad (and are pretty ugly to boot) it's good to ask, "Are QR codes actually effective?"
Jun 11, 2013
5 Steps to Get Started with Social Media
Social media for small businesses is mainly about building brand awareness and encouraging engagement with leads and customers, but it should have a direct impact on your bottom line, too. Social media presence can help you achieve greater brand awareness, better online reputation, improved customer service/experience.
Jun 7, 2013
Whoooo was that feathered visitor?
We like our human visitors, but they generally can't match the cuteness factor of this baby great horned owl that came by our office yesterday.
Jun 7, 2013
Summer Sandpoint Magazine stirs it up
Our new Summer 2013 Sandpoint Magazine hit the street on May 16, and feedback has been very positive.